Conferences and Events

Speaker | Social Media in Higher Ed
Central Michigan University P&A Conference | July 13, 2016
Provided insights about social media’s uses in higher ed for administrators and staff.

Speaker | Marketing and Social Media Workshop
Stinson Transformational | May 9, 2016
Provided multiple presentations related to social media strategy, measurement and tools during full-day workshop.

Workshop Facilitator | Navigating Social Media
Independently Planned | April 5, 2016
Developed and led workshop for small businesses and nonprofits.

Speaker | Social Media in Higher Ed: Reaching Your Alumni
Alumni Association Conference | Nov. 4, 2015
Spoke as one of three panelists to share information about how Generation Y uses social media and how organizations can shape their strategies to reach this key audience.

Speaker | Millennial Social Media Panel
Social Media Club Great Lakes Bay | March 18, 2015
Spoke as one of three panelists to share information about how Generation Y uses social media and how organizations can shape their strategies to reach this key audience.

Round table facilitator | #CollegeLife: Engaging Students With Social Media
2014 CASE District V Conference | Dec. 15, 2014
Led a discussion at the “#CollegeLife: Engaging Students With Social Media” round table, which was rated as “stellar” by the participants in the post-conference survey.

Panelist | New Professionals Panel
2014 CASE District V Conference’s Institute for New Professionals | Dec. 13, 2014
One of four higher education professionals selected to offer insights and advice to a group new to the field.

Presenter | Instagram case-study: The #LifeAtCentral Challenge
HigherEdExperts.com’s Higher Ed Social Media Conference | Dec. 3, 2014
One of 15 higher education professionals selected to present at the conference. The presentation reviewed the successes and challenges of running a month-long photo-a-day challenge at a large university, as well as provided best practices to other universities considering their own challenge.

Speaker | Creating Connections: Social Media Strategies for Success
Michigan Young Professionals Network Statewide Conference | June 12, 2014
Presented basic social media strategies and tactics for businesses and organizations at the inaugural conference hosted in Mount Pleasant, Michigan.

Conference Speaker | Public Relations Student Society of America’s “PR Bootcamp”
Central Michigan University | April 5, 2013
Presented “Sharing Your Journey” with students at “PR Bootcamp” to provide information to students about personal branding and how it can help advance their career in public relations.

Speaker | Empower your Life and Career with Social Media
YWCA Great Lakes Bay Region’s Women’s Empowerment Symposium | Nov. 9, 2011
Presented “Empower your Life and Career with Social Media” to showcase how social media can impact both your personal and professional lives.

Workshop facilitator | Facebook for Nonprofits
Social Media Club Great Lakes Bay | Jan. 27, 2011
Co-presented a workshop with Kristen Squires to help nonprofit employees learn how to use Facebook to reach audiences and garner support for their organizations.

Presenter | Social Media and Your Company
Consumers Energy | 2010
Presented “Social Media and Your Company” to a group of Consumers Energy executives, showing them the conversations about their organization that were occurring online and introducing social media strategies and tactics to consider for implementation.

Facilitator | Roundtables
Michigan Association of Colleges and Employers | 2010
Led a round table about social media for the Michigan Association of Colleges and Employers (Mi-ACE) Conference in Novi, Michigan.

Speaker | Social Media for Superintendents
Great Lakes Bay Region public school superintendents (Freeland High School) | Feb. 21, 2013
Spoke to a group of public school superintendents about how to effectively use social media to reach their key audiences, as well as ways to mitigate potential issues that could occur with social media use.

Groups and Organizations

Speaker | Navigating Social Media
Mount Pleasant Rotary | Aug. 1, 2016
Spoke about the basics of social media

Speaker | Navigating Social Media
Gratiot Area Chamber of Commerce | May 19, 2016
Provided information about the basics of social media strategy.

Speaker | Free and Affordable Social Media Tools and Paid Social Media Strategies
Central Michigan University | April 13, 2016
Part of the Higher Education Social Media series.

Analytics 101: Using Facebook Insights and Twitter Analytics to grow your social media
Central Michigan University | Feb. 10, 2016
Part of the Higher Education Social Media series.

Educate, engage and entertain: Developing content for your social media channels
Central Michigan University | Jan. 25, 2016
Part of the Higher Education Social Media series.

Social Media Strategy Workshop
Central Michigan University | Jan. 13, 2016
Part of the Higher Education Social Media series.

Social Media within Higher Ed
Central Michigan University | Jan. 7, 2016
Part of the Higher Education Social Media series

Speaker | #cmich2019: Social media for admissions reps
CMU Admissions | April 20, 2015
Presented to CMU’s admissions team on April 20, 2015. Purpose was to provide an overview of Twitter and give reps ideas on how they can engage and connect with prospective students online.

Guest lecturer | Student Organizational Leadership Development Series
Central Michigan University Student Activities & Involvement | Jan. 27, 2015
Presented “Campus Marketing Hacks” to a group of student organization representatives to provide ideas to help them better promote their events with public relations, marketing and social media.

Guest lecturer | Rock Your Job Search
Genesee High School | May 21, 2014
Presented information about resumes, cover letters, interviewing and professional dress to seven classes with freshmen, sophomores and juniors throughout the day.

Speaker | Career Services’ REACH Training
Central Michigan University | Jan. 17, 2014
Presented “Building Your Brand Through Social Media” to a group of students who serve as REACH advisers, which help students with resumes, interviewing and job searches.

Speaker | Public Relations Student Society of America
Central Michigan University | Feb. 4, 2014
Presented “Career Advice. Unfiltered.” at a meeting to provide resume, portfolio, job search, interview and offer negotiation advice.

Speaker | CMU Career Services
Central Michigan University | Oct. 22, 2013
Presented “Your Online Presence” to students, sharing information about social media and online portfolios.

Speaker | Social Media for Superintendents
Great Lakes Bay Region public school superintendents (Freeland High School) | Feb. 21, 2013
Spoke to a group of public school superintendents about how to effectively use social media to reach their key audiences, as well as ways to mitigate potential issues that could occur with social media use.

Speaker | Social Media 
Saginaw Chamber of Commerce’s Leadership Saginaw | April 20, 2012
Spoke to the 2011-2012 Leadership Saginaw class about how to effectively utilize social media within organizations and for personal branding purposes.

Speaker | Alpha Kappa Psi
Central Michigan University | Feb. 1, 2012
Presented “Social Media for the Careerist: Navigating Social Media and Networking Resources” to students.