Central Michigan UniversityAssociate Director of Public Relations & Social Media
Central Michigan University | University Communications

March 2013 – Present

Public and media relations

  • Wrote and pitched a feature story about a CMU’s religion course that focused on zombies and apocalyptic texts, which was picked up by 234 news outlets (13 in Michigan, 194 in the U.S. and 27 international) and had a total reach of 545 million
  • Helped coordinate a special campaign to promote Alternative Spring Breaks in 2014, which garnered media coverage in 32 news outlets with a reach of 129 million
  • Wrote content for the virtual tour site, which had 204,737 page views from 14,298 unique users in its first four months

Social media

  • Significantly increased social media engagement from 2013 to 2014, including a 47% increase in daily engaged users on Facebook; 89% increase in Twitter followers and 38% increase in Instagram followers
  • Launched the Schools App, a private Facebook community for newly admitted students, which was joined by more than 4,200 incoming students; these students have made more than 21,000 friendships with each other and more than 21,000 posts and comments in the first seven months
  • Created the #LifeAtCentral Instagram Contest, which reached 47,500+ people with 120,000+ impressions and increased followers by nearly 40 percent in October 2013
  • Developed official CMU Social Media Guidelines, outlining best practices and brand policies for colleges, departments and service units at the university

Leadership

  • Developed a robust public relations internship program, training and mentoring a team of five public relations interns each semester
  • Managed the development of student profiles for the 2015 “Put Your Stamp on the World” marketing campaign

Saginaw Community FoundationMarketing & Communications Officer
Saginaw Community Foundation
November 2011 to March 2013

  • Managed launch of new website (including reorganization, design, copywriting, editing, management and analytics) and increased the average page view from 338 per month to 15,547 per month
  • Doubled the average visit duration on the website in one year and decreased the bounce rate from an average of 67% per month to 31% per month
  • Developed design concept and wrote nine stories for 2011 annual report; developed direct mailer to promote report
  • Garnered news coverage for Make A Difference Day, including WNEM TV5 Wake Up, ABC 12 News, NBC 25 News, The Saginaw News and The Township Times

AGP & AssociatesAccount Executive and Social Media Specialist
AGP & Associates
May 2010 – November 2011

  • Developed concept and wrote a print advertising campaign that won a 2011 Communicator Award of Distinction for Dow Chemical Employees’ Credit Union
  • Increased CAN Council’s Facebook engagement 180 percent from August 2010 to September 2010
  • Managed writing and production of monthly newsletter that won an Award of Merit from the 2011 CUNA Diamond Awards for Dow Chemical Employees’ Credit Union
  • Managed media relations for Dow Chemical Employees’ Credit Union, resulting in more than 85,000 media impressions in 2010
  • Coordinated marketing and media relations for ISS Long Beach (textile trade show), including a pre-show marketing e-mail and news release that resulted in more than 600,000 impressions
  • Managed media relations with local, national and global publication editors for various Dow Corning business units
  • Developed social media proposals and presentations for Dow Corning and Consumers Energy

Vision Mid MichiganEditor
Vision Mid Michigan
April 2010 to August 2011

  • Served as managing editor for one year before being promoted to executive editor
  • Managed freelance staff, editing, production and publishing of bi-monthly online publication sent to more than 4,000 email subscribers
  • Developed and maintained relationships with organizations and businesses in multiple counties

AGP & AssociatesMarketing Communications Intern
AGP & Associates
September 2009 to April 2010

  • Developed Earth Day public relations program resulting in 17,000 media impressions and 887 new enrollments for Dow Chemical Employees’ Credit Union
  • Wrote literature to promote programs and opportunities offered by CAN Council

Come RecommendedPublic Relations and Media Relations Assistant
Come Recommended
August 2009 to November 2009

  • Secured placement in Wall Street Journal blog “Laid Off And Looking”
  • Promoted President Heather Huhman as speaker to universities, alumni associations and students groups
  • Designed SlideShare presentation that has had more than 4,000 views


Fahlgren MortinePublic Relations Intern and Founder’s Award Recipient

Fahlgren Mortine
May 2009 to August 2009

  • Pitched to national media for tourism-related client
  • Launched social media program and led staff training for The Buckeye Ranch
  • Wrote social media content for B2C and nonprofit clients
  • Performed research for new business accounts

Central Michigan UniversityPublications Intern
Central Michigan University | University Communications
May 2008 to December 2008

  • Wrote stories published in eight publications, including Reference Point and Parent News
  • Developed content and designed CMU Welcomes You
  • Generated concepts and copy for three Centralight advertisements, two university posters and two brochures
  • Developed copy for new CMU Department of Journalism website and wrote profiles about alumni and students
  • Created and edited videos for CMU microsite targeting high school seniors