Attention: New samples will be posted soon.
This portfolio contains the personal work of Rachel M. Esterline. Items are provided to demonstrate work experience and related skills. Work may not be reproduced or distributed without written permission.
Writing
- Crazy Jack Custom Cycles website
Marketing
- Pure Barre Grand Rapids monthly e-newsletter (62.5% open rate)
- Social Media Club Great Lakes Bay event promotion email (40.5% open rate)
- Pure Barre Midland marketing email (32.9% open rate)
Media/Blogger Relations
- CAN Council Great Lakes Bay Region merger announcement
CAN Council of Saginaw County, Nathan Weidner Children’s Advocacy Center of Bay City merge to improve services (The Saginaw News, front page)
Bay, Saginaw counties’ child advocacy groups join forces (The Midland Daily News)
Former state senator: CAN Council Great Lakes Bay Region “marriage made in heaven” (The Saginaw News)
Two nonprofits combine to lead the charge against child abuse and neglect (Mid Michigan’s Second Wave) - Credit union employees spend their day off helping vets (ABC 12 News)
- Surviving an early-career layoff (Wall Street Journal blog)
- Area club forming to explore uses of social media (The Midland Daily News)
- SGA sponsoring workshop to outline how to start an RSO (Central Michigan Life)
Design
- Pure Barre Grand Rapids Twitter background
- CMU Welcomes You tabloid newspaper
- Virtual internship presentation
Broadcasting
- Public service announcement script
- Public service announcement storyboard
- Radio commercial script
- Television commercial script
Research





