View resume for professional experience information. Contact for recent work samples related to social media, annual reports, and media audits, relations and monitoring.
Public Relations Writing
• Press release
• Reference Point (p. 3, 8 and 11)
• Parent News (p. 3)
• CMU Department of Journalism Web site
Planning
• Bridging to key messages
• PRSSA sponsorship opportunities
• Advertising campaign proposal
Design
• CMU Welcomes You, tabloid newspaper
• Virtual internship, presentation
• Silent auction, flyer
Broadcasting
• Public Service Announcement Script
• Public Service Announcement Storyboard
• Radio commercial script
• Television commercial script |
Statement of Confidentiality
This portfolio contains the personal work of Rachel M. Esterline. Items are provided to demonstrate work experience and related skills. Items may include proprietary information and are to be used solely for the purposes of evaluation and discussion. Work may not be reproduced or distributed without written permission.
Rachel in the media and online:
• Featured by Grad to Great
• Quoted in PR Week's Career Guide (p. 32)
• Guest post on Teaching PR
• Guest post on the PRSSA Blog
Research
• Communication research on adolescents and deception
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