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	<title>Rachel M. Esterline</title>
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		<title>Suggested Reading &#8211; 9/8/11</title>
		<link>http://www.rachelmesterline.com/2011/09/09/suggested-reading-9811/</link>
		<comments>http://www.rachelmesterline.com/2011/09/09/suggested-reading-9811/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 14:55:41 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Suggested Reading]]></category>

		<guid isPermaLink="false">http://www.rachelmesterline.com/?p=173</guid>
		<description><![CDATA[<p><a href="http://www.savvysugar.com/Ivanka-Trump-Tips-11112408">5 Secrets to Being Ivanka Trump</a> (Savvy Sugar)<br /> I wanted to be on <a href="http://en.wikipedia.org/wiki/The_Apprentice_(TV_series)">The Apprentice</a> when I was in high school. At 16, I had a plan to drop out of high school, immediately get my GED and go straight to college. I figured I could have my law degree by the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.savvysugar.com/Ivanka-Trump-Tips-11112408">5 Secrets to Being Ivanka Trump</a> (Savvy Sugar)<br />
I wanted to be on <a href="http://en.wikipedia.org/wiki/The_Apprentice_(TV_series)">The Apprentice</a> when I was in high school. At 16, I had a plan to drop out of high school, immediately get my GED and go straight to college. I figured I could have my law degree by the time I was 23. My mom nixed that idea, even though I had a very detailed plan typed out on how to do it. So, instead of starring on the reality TV show, I&#8217;ll enjoy this great advice from Ivanka Trump.</p>
<p><a href="http://thegrindstone.com/strategy/higher-learning-week-quit-fast-and-often-if-its-not-right-for-you-319/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+b5media%2FTheGrindstone+%28The+Grindstone%29">Quit Fast And Often, If It’s Not Right For You</a> by Michelle Young (The Grindstone)<br />
I found Michelle&#8217;s story very interesting. The most inspiring part to me: &#8220;Life takes you on an unpredictable path if you let it and I’ve always been defiantly open to fortuitous chances.&#8221;</p>
<p><a href="http://finance.yahoo.com/blogs/power-your-future/entrepreneurship-nothing-lose-everything-gain-183145165.html">Entrepreneurship: Nothing to Lose and Everything</a><a href="http://finance.yahoo.com/blogs/power-your-future/entrepreneurship-nothing-lose-everything-gain-183145165.html"> to Gain</a> by Dan Schawbel (Forbes/Yahoo! Finance)<br />
Read about a young entrepreneur who rebranded himself from criminal to business owner.</p>
<p><a href="http://www.contentmarketinginstitute.com/2011/08/content-marketing-technology/">12 Technologies Content Marketers Can Get Excited About</a> by Michele Linn (Content Marketing Institute)<br />
Professionals share ideas you can use in your own content marketing.</p>
<p><a href="http://www.openforum.com/articles/5-innovative-and-inspiring-workplaces?extlink=em-openf-SBdaily">5 Innovative And Inspiring Workplaces</a> by Kevin Waits (Open Forum)<br />
Some companies offer benefits beyond a gym membership. Sign me up for the cereal bar and mood lighting!</p>
<p><a href="http://blogs.hbr.org/cs/2011/08/what_do_you_want_to_say_youve.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">What do you want to say you&#8217;ve done?</a> by Art Markman (Harvard Business Review)<br />
This blog post was especially helpful to me when I was recently setting personal and professional goals for the rest of 2011 and into 2012.</p>
<p><a href="http://www.levoleague.com/dream/fish-meet-pond-a-guide-to-choosing-the-company-size-that%E2%80%99s-right-for-you/">Fish, meet pond: A guide to choosing the company size that&#8217;s right for you</a> by Michelle Patterson (The Levo League)<br />
I&#8217;ve worked at both small and large PR agencies. This blog post can help you determine the company size that&#8217;s right for you.</p>
<p><a href="http://smartblogs.com/leadership/2011/09/06/3-reasons-to-kiss-being-perfect-goodbye/">3 reasons to kiss being perfect goodbye</a> by Jane Perdue (SmartBlog on Leadership)<br />
This blog post inspires you to be excellent, not perfect. Perfection drains not only productivity, but also your self-confidence.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Suggested Reading &#8211; 8/9/11</title>
		<link>http://www.rachelmesterline.com/2011/08/09/suggested-reading-8911/</link>
		<comments>http://www.rachelmesterline.com/2011/08/09/suggested-reading-8911/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 13:10:05 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Suggested Reading]]></category>

		<guid isPermaLink="false">http://www.rachelmesterline.com/?p=154</guid>
		<description><![CDATA[<p>Inspirational Quote: &#8220;Never be bullied into silence. Never allow yourself to be made a victim. Accept no one&#8217;s definition of your life; define yourself.&#8221; &#8211; Harvey Fierstein</p> <p><a href="http://www.emarketer.com/Article.aspx?R=1008520">Advertisers Begin to Look Beyond Facebook and Twitter</a> by eMarketer<br /> The statistics and graphs with this article are interesting. For example, 61 percent of marketers have [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Inspirational Quote:</strong> &#8220;Never be bullied into silence. Never allow yourself to be made a victim. Accept no one&#8217;s definition of your life; define yourself.&#8221; &#8211; Harvey Fierstein</p>
<p><a href="http://www.emarketer.com/Article.aspx?R=1008520">Advertisers Begin to Look Beyond Facebook and Twitter</a> by eMarketer<br />
<em>The statistics and graphs with this article are interesting. For example, 61 percent of marketers have conducted a campaign on YouTube. </em></p>
<p><a href="http://www.adamsherk.com/public-relations/email-press-release-optimization-circa-1999/">Email Press Release Optimization Circa 1999</a> by <a href="http://www.adamsherk.com">Adam Sherk</a><br />
<em>There have been a lot of changes since 1999, but Adam&#8217;s guidelines still ring true. Do you follow these email press release rules?</em></p>
<p><a href="http://danandjenniferdigmann.com/?p=2027">&#8216;Despite MS, To Spite MS&#8217;</a> by <a href="danandjenniferdigmann.com">Dan and Jennifer Digmann</a><br />
<em>I&#8217;m helping Dan, my supervisor from my first internship, and his wife, Jennifer, promote their new book and schedule speaking engagements. They&#8217;re pretty awesome. I recommend checking out their book and blog. </em></p>
<p><a href="http://janetaronica.com/2011/08/03/how-to-make-a-content-strategy-that-scales/">How to Make a Content Strategy That Scales</a> by Janet Aronica (<a href="http://janetaronica.com">Social Rant</a>)<br />
<em>This is a great blog post about the topic of content marketing. But, unlike most posts I&#8217;ve read, this one details the challenges of developing and promoting varied content. </em></p>
<p><a href="http://blogs.hbr.org/hbsfaculty/2011/08/three-questions-for-effective-feedback.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">Three Questions for Effective Feedback</a> by Thomas J. DeLong (Harvard Business Review)<br />
<em>Sometimes getting feedback is tough. But, this article gives you three questions that will get you answers that will help you improve.</em></p>
<p><a href="http://www.washingtonpost.com/business/capitalbusiness/businesses-find-they-cant-grow-without-branding/2011/07/27/gIQARXLhlI_story.html">Businesses find they can’t grow without branding</a> by V. Dion Haynes (Washington Post)<br />
<em>Things change over the years. Consistent branding is important, but sometimes you need to refresh your brand to reflect how your business has changed. </em></p>
<p><a href="http://www.npr.org/2011/08/08/139021313/in-job-market-are-gen-ys-wants-out-of-reach">In Job Market, Are Gen Y&#8217;s Wants Out Of Reach?</a> with <a href="http://www.employeeevolution.com/">Ryan Healy</a> (NPR)<br />
<em>This is a great clip from NPR about Gen Y. Listen to it to hear about why Gen Y&#8217;s wants in the workplace are different. </em></p>
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		<title>Suggested Reading – 7/29/11</title>
		<link>http://www.rachelmesterline.com/2011/07/29/suggested-reading-%e2%80%93-72911/</link>
		<comments>http://www.rachelmesterline.com/2011/07/29/suggested-reading-%e2%80%93-72911/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 19:11:02 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Suggested Reading]]></category>

		<guid isPermaLink="false">http://www.rachelmesterline.com/?p=143</guid>
		<description><![CDATA[<p>Inspirational Quote: &#8220;Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.&#8221; &#8211; Albert Einstein</p> <p style="text-align: left;"><a href="http://blogs.hbr.org/cs/2011/07/to_monetize_social_media_humanize_it.html?utm_source=feedburner&#38;utm_medium=feed&#38;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">To Monetize Social Media, Humanize It</a> by Amy Martin (Harvard Business Review)<br /> I get a lot of questions [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Inspirational Quote: </strong>&#8220;Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.&#8221; &#8211; Albert Einstein</p>
<p style="text-align: left;"><a href="http://blogs.hbr.org/cs/2011/07/to_monetize_social_media_humanize_it.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">To Monetize Social Media, Humanize It</a> by Amy Martin (Harvard Business Review)<br />
<em>I get a lot of questions about social media when I pitch it to clients. This is a great article that relates to some of the questions I have to answer. <a href="http://markup.io/v/c2wh4p1gh3sj">View a mark-up</a> of the parts of this article I found most interesting.</em></p>
<p style="text-align: left;"><a href="http://www.chrisbrogan.com/finding-time/">Finding Time</a> by Chris Brogan<br />
<em>This was a great read, considering the fact that I now am juggling writing three freelance articles for two publications, helping with a book launch, planning a wedding &#8211; oh, and working full time!</em></p>
<p style="text-align: left;"><em> </em><a href="http://www.prdaily.com/writingandediting/Articles/8896.aspx">20 tips to help you proofread like a pro</a> by Tina Koenig (PR Daily)<br />
<em>If you work in the communications field, this is a must-read. </em></p>
<p style="text-align: left;"><a href="http://thegrindstone.com/strategy/keep-calm-and-carry-on-an-alter-ego-may-help-your-career/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+b5media%2FTheGrindstone+%28The+Grindstone%29">Keep Calm And Carry On: An Alter Ego May Help Your Career</a> by Marguerite Weisman (The Grindstone)<br />
<em>My alter ego is photographer and freelance writer. What&#8217;s your alter ego, or what alter ego do you dream of having?</em></p>
<p style="text-align: left;"><a href="http://blogs.hbr.org/anthony/2011/07/is_iteration-itis_killing_your.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">How Iteration-itis Kills Good Ideas</a> by Scott Anthony (Harvard Business Review)<br />
<em>This is a great article about how ideas can get so watered down that they are no longer exciting.</em></p>
<p style="text-align: left;"><a href="http://blogs.hbr.org/hmu/2011/07/be-a-better-global-collaborato.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">Be a Better Global Collaborator</a> by Amy Gallo (Harvard Business Review)<br />
<em>The company I work for has clients all over the world. This is a great read if you work with people who are culturally different than yourself. </em></p>
<p style="text-align: left;"><em><br />
</em></p>
<p>&nbsp;</p>
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		<title>Suggested Reading &#8211; 7/15/11</title>
		<link>http://www.rachelmesterline.com/2011/07/15/suggested-reading-71511/</link>
		<comments>http://www.rachelmesterline.com/2011/07/15/suggested-reading-71511/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 20:25:12 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Suggested Reading]]></category>

		<guid isPermaLink="false">http://www.rachelmesterline.com/?p=121</guid>
		<description><![CDATA[<p>Inspirational Quote: “Progress is not created by contented people.” &#8211; Frank Tyger</p> <p><a href="http://adage.com/article/agency-news/advertising-industry-execs-share-summer-job-stories/228628/">Guess Which Adman Used to Be the Kool-Aid Man</a> by Rupal Parekh (Advertising Age)<br /> This article takes a look at the interesting summer jobs once held my today&#8217;s top advertising executives. I spent a summer in college working as a carriage driver/tour [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Inspirational Quote: </strong>“Progress is not created by contented people.” &#8211; Frank Tyger</p>
<p><a href="http://adage.com/article/agency-news/advertising-industry-execs-share-summer-job-stories/228628/">Guess Which Adman Used to Be the Kool-Aid Man</a> by Rupal Parekh (Advertising Age)<br />
<em>This article takes a look at the interesting summer jobs once held my today&#8217;s top advertising executives. I spent a summer in college working as a carriage driver/tour guide in Frankenmuth, Mich. </em></p>
<p><a href="http://www.nytimes.com/2011/07/11/business/media/from-zappos-an-unadorned-pitch-in-selling-clothes.html?_r=1">From Zappos, an Unadorned Approach</a> by Tanzina Vega (New York Times)<br />
<em>Mullen has created a quirky campaign for Zappos featuring naked (and censored) models. I&#8217;ll be interested to hear how well this campaign performs since &#8220;sex sells.&#8221;</em></p>
<p><a href="http://www.adverblog.com/2011/07/10/29-ways-to-stay-creative/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Adverblog+%28Adverblog%29">29 Ways to Stay Creative</a> (Adverblog)<br />
<em>A fun video about ways to help you be creative. </em></p>
<p><iframe src="http://player.vimeo.com/video/24302498?title=0&amp;byline=0&amp;portrait=0" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/24302498"></p>
<p><a href="http://www.inc.com/ss/10-leaders-and-the-surprising-ways-they-stay-productive#0">10 Leaders and the Surprising Ways They Stay Productive</a> (Inc.)<br />
<em>Simple, but effective productivity tips. </em></p>
<p><a href="http://socialmediatoday.com/node/317543?utm_source=smt_newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter">Selling Your Soul to Google One Piece at a Time</a> by Debra Ellis (Social Media Today)<br />
<em>I unfortunately have the bad habit of not reading through the Terms of Service when I sign onto most networks. Sometimes I skim, but I simply accepted them when I joined Google+. But, reading this had made me think twice about the next time.</em></p>
<p><a href="http://www.youtube.com/watch?v=v63tNip10j8&amp;feature=share">How To Stay Motivated To Reach Your Goals When They Just Don&#8217;t Get It</a> by <a href="http://coachisha.com/">Isha Cogborn</a><br />
<em>Isha spoke at the CMU PRSSA conference about personal branding during my freshman year. Thanks to <a href="http://www.theeditorstastebuds.com/">Lindsay Allen</a> for sharing this video with me.</em></p>
<p><iframe width="425" height="349" src="http://www.youtube.com/embed/v63tNip10j8" frameborder="0" allowfullscreen></iframe></p>
<p><a href="http://www.huffingtonpost.com/2011/07/15/7-fascinating-facts-about_n_899482.html#s309243&amp;title=It_Makes_Your">7 Fascinating Facts About Meditation</a> by Riddhi Shah (Huffington Post)<br />
<em>I haven&#8217;t tried meditation, but this article has made the topic very intriguing.</em></p>
<p><a href="http://freelanceswitch.com/inspiration/is-talent-a-myth/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+FreelanceSwitch+%28Freelance+Switch%29">Is Talent a Myth?</a> by Patrick McNeil (Freelance Switch)<br />
<em>Although this blog post is about freelancers, I believe it could apply to anyone. Essentially, passion and hard work can pay off in the long run.</em></p>
<p><em><br />
</em></p>
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		<title>Suggested Reading &#8211; 7/8/11</title>
		<link>http://www.rachelmesterline.com/2011/07/08/suggested-reading-7811/</link>
		<comments>http://www.rachelmesterline.com/2011/07/08/suggested-reading-7811/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 17:26:25 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Suggested Reading]]></category>

		<guid isPermaLink="false">http://www.rachelmesterline.com/?p=97</guid>
		<description><![CDATA[<p><a href="http://www.newyorker.com/reporting/2011/07/11/110711fa_fact_auletta">A Woman&#8217;s Place</a> by Ken Auletta (The New Yorker)<br /> This is a story about Sheryl Sandberg and her move from Google to Facebook. But, it also had great input about how women can be successful in the workplace. It&#8217;s a long article, but well worth reading. </p> <p><a href="http://blogs.hbr.org/bregman/2011/06/unlocking-your-success-equatio.html?utm_source=feedburner&#38;utm_medium=feed&#38;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">Unlocking Your Success Equation</a> by Peter Bregman [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.newyorker.com/reporting/2011/07/11/110711fa_fact_auletta">A Woman&#8217;s Place</a> by Ken Auletta (The New Yorker)<br />
<em>This is a story about Sheryl Sandberg and her move from Google to Facebook. But, it also had great input about how women can be successful in the workplace. It&#8217;s a long article, but well worth reading. </em></p>
<p><a href="http://blogs.hbr.org/bregman/2011/06/unlocking-your-success-equatio.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">Unlocking Your Success Equation</a> by Peter Bregman (Harvard Business Review)<br />
<em>This is a great article about taking risks and becoming successful. Sometimes things are not likely to work out, but are still worth taking a risk. </em></p>
<p><a href="http://blogs.hbr.org/cs/2011/06/how_to_become_a_great_finisher.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">How to Become a Great Finisher</a> by Heidi Grant Halvorson, Ph.D. (Harvard Business Review)<br />
<em>What is more motivating: thinking about what you have accomplished so far, or thinking about what you have yet to accomplish? This article sheds some light on achieving goals. </em></p>
<p><a href="http://janetaronica.com/2011/07/07/how-i-got-my-first-job-in-boston/">How I got my first job in Boston</a> by Janet Aronica (Social Rant)<br />
<em>This is a great blog post for a recent grad to read <em>because Janet outlined how much work and determination it took to get her first job. She took a risk when she moved to Boston for a paid internship and she has been incredibly successful since then. </em></em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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