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ExPRessions :: Social Media :: Managing social media distractions at work

Managing social media distractions at work

November 22, 2010 2:12 pm

As an account executive and social media specialist at AGP, social media has become an integral aspect of my career. In between working on marketing communication plans and writing copy, I am tweeting and posting Facebook updates.

Distractions are imminent. As soon as I log onto Facebook to do research, I come across a slew of updates from friends and family. My Twitter feed is non-stop.

I manage to avoid some distraction by:

  1. Having specific links to client Facebook pages, helping me to avoid my personal feed.
  2. Using Twitter lists to categorize tweets. My Tweet Elite list keeps me connected to people I tweet with on a regular basis. I also have several lists for PR professionals, PR students and marketing professionals.
  3. Avoiding things not related to my job (except during lunch, when I will sometimes write blog posts such as this one).

So, how do you manage social media distractions at work? And, do you think it’s appropriate to read/tweet about things not related to your job during the day?


  1. Ugh – I am still working on this! When work is BUSY it’s easy because I have so much to do that I literally do not have time to read twitter or facebook. But, when work is a bit slower (like it has been the last couple of weeks) I get majorly tempted by twitter/facebook/blogs (ahem, right now!). It’s definitely something I’m still working on. I know my ability to multi-task is a huge asset to my team, but it’s also a downfall to ME sometimes 😉

  2. This is very tricky! One thing that has helped me out a lot is using two different clients. I use Tweetdeck for my personal account, and for the most part I only pay attention to an “inner circle” Twitter list (you’re in there of course) and @mentions during the work day. This REALLY helps me focus. I use CoTweet for the @oneforty account, and that gets trickier because sometimes I am trying to hunker down and get some blog post writing done or do our email newsletter, but I’m constantly getting Twitter app questions or something in the stream that I feel like I should respond to. It’s a difficult balance, but I feel like using two different clients has helped me.

  3. […] This post was mentioned on Twitter by Rachel M. Esterline , Janet Aronica. Janet Aronica said: Something I think we all can relate to: Managing social media distractions @ work via @rachelesterline http://bit.ly/aPj9qr […]

  4. […] This post was mentioned on Twitter by Rachel M. Esterline , Rachel M. Esterline and Amy Zahn, Jason Mollica. Jason Mollica said: RT @rachelesterline: Managing social media distractions at work http://ow.ly/3ecMl – What do you do to avoid constant distractions provi … […]

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Rachel M. Esterline works in public relations and marketing communications. Her blog, ExPRessions, contains her musings about PR, marketing, career and professional development, Gen Y issues, personal branding and more. Rachel also does freelance consulting and writing. She is originally from Genesee, Mich., and will graduate from Central Michigan University in May 2010.