I am the youngest employee at AGP & Associates (not really a surprise, since I am only 22 and just starting my career) and am always trying to learn from my coworkers. From marketing strategy to the rules of writing, their skills certainly outrank my own.
But, over the past year, I’ve also learned that there’s a lot I can offer. As members of Gen Y, we bring many great things to the workplace.
Intuitive web skills. Once a coworker asked me how I figured something out on a website. Honestly, I’m not sure. It’s intuitive. We grew up using the web, therefore we have the advantage of being able to dig up information and figure out how web tools work – quickly, efficiently and with little instruction.
Social media understanding. I joined Facebook before I left for college, started my first professional blog in February 2008 and have been tweeting since September 2008. I don’t even want to know how many hours I’ve spent using social media. But, the time you have spent using social media has given you knowledge you are expected to have as a member of Gen Y.
Fresh perspective. I refer to it as “shaking things up.” As a new hire, you have the opportunity to question the traditional ways. I recently created a presentation for a conference I spoke at. Instead of following our branded template, I used fun pictures from Flickr and included very little copy on the slides. Don’t be afraid challenge the traditions and suggest new, different ways to do things in your job.
Peer understanding. If a client’s audience is in their 20′s, you’ll be able to offer valuable insight on the account. For example, we were recently brainstorming giveaways for college students for a project. I immediately nixed several ideas based on personal experience. Free t-shirts are never the right size, cheap canvas bags get tossed and ink pens are pretty generic (though useful). I thought students would like shot glasses, but that might promote the wrong idea…
What do you think we bring to the table as members of Gen Y?