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ExPRessions :: Advertising Public Relations :: Working in at an agency: A normal day isn’t normal

Whenever someone asks what a normal day at an agency is like, I laugh. Normal?

Here’s an example: Your neat to-do list is on your desk and you’re checking things right off. By 4 p.m., you feel like you’ve had a productive day. All that’s left is a news release, some web copy to write and a few media calls to make.

You’re working away on the news release that has to go out before the end of the day and another client calls. They have a new project for you. Oh, and they needed it yesterday.

Meanwhile, an e-mail comes in about another client’s crisis situation and other e-mails trickle in about various other small projects that require intense research. These projects are due ASAP.

So what do you do?

Throw that to-do list out the window and make a new one. Prioritize what’s most important on that day and realize this is normal. You don’t get a syllabus, course outline or rubric in real life, especially if you want to work at an agency.

And, that’s why I was so drawn to working in an agency environment. Every day is different and your skills are challenged.

Here are a few tweets about working at an agency. What would you add?

@rebeccaodell Hectic and rewarding. Agencies move at a quick pace and give you an opp to work on various projects for varying clients.

@smt504 As an intern: It’s a fast-paced and fun learning experience. Be ready for anything and everything.

@achatel311 ever changing and keeps you on your toes. A strong team environment is vital for successful campaigns.

@Top_Drawer It’s like being inside a box but thinking outside of it!

@JasMollica My firm has been the most challenging and rewarding PR post I’ve held. Everyday is something different. Great learning exp.

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  1. […] This post was mentioned on Twitter by Rachel M. Esterline , Wayne State PRSSA. Wayne State PRSSA said: Post by @rachelesterline: Working in at an agency: A normal day isn’t normal http://ow.ly/1Rm4v #entryPR […]

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Rachel M. Esterline works in public relations and marketing communications. Her blog, ExPRessions, contains her musings about PR, marketing, career and professional development, Gen Y issues, personal branding and more. Rachel also does freelance consulting and writing. She is originally from Genesee, Mich., and will graduate from Central Michigan University in May 2010.