Are blogs by PR students credible sources?

December 5, 2009 11:58 am

BlogAllan Schoenberg recently asked me what I though of the post, “I’m a PR student…so what?” by Maggie Bronny.

While this post was mostly about how it is OK to be wrong in blogging, the sentence that stood out to me was this:

“I sometimes feel that as a public relations student I have no credibility or am in little position to blog about an industry I am just beginning to understand.”

When I read this, I knew it had potential to be a blog post in itself. Here’s my take:

I’ve had people ask me why I blog. “What’s the point?” they ask.

My audience is primarily students and young professionals. As a student myself, I am in the perfect position to blog about PR for this audience because they are experiencing many of the same things I am: internships, job searches, networking and more.

My credibility is the fact that I honestly write about my experiences and opinions. Maggie Bronny said it perfectly, “by throwing ideas and thoughts out on my blog I’m learning.”

Isn’t that the point of blogging? Why do you blog?

I think every professional blog by a PR student can be credible, if the writer is honest. We each have different experiences and goals. By blogging about them, other students can learn and grow.


  1. I totally agree. As a student of PR and a blogger I have asked myself the same questions. I don’t specifically just blog about public relations, but it is becoming a more and more common subject on my blog, “The Digital Drifter”. I work at a boutique agency in Boise, Idaho as a PR project manager, and will I finish my degree at Boise State University next December. I blog for our internal and external blog at work, and this is all public relations related whether it be industry news or news about our clients.

    I guess I’m just glad to see other people with the same line of thinking I have in my profession. I do believe that we as students can have credibility. Even though we are not “professionals” on the subject yet, that doesn’t mean that we can’t have great insights about public relations. We are the future of the profession, and I believe because we take these steps to further our understanding of the field we will thus set ourselves ahead of everyone else.

    Sean Winnett

  2. Do you feel you have to blog about PR though?

  3. [...] This post was Twitted by lrbray [...]

  4. I don’t feel that I HAVE to blog about PR, I just enjoy doing it. I blog about other things on occasion, including movies, music, etc. I just feel that I have more to relevant things to say about public relations than most other topics, so I tend to focus on that.

  5. This is a great topic, Rachel, and I’d love to weigh in. Students can serve a bridging role by bringing public relations education to the online community of public relations practitioners. Discussing books they’re reading or sharing interesting lectures can add value to our online community. Some of my students did this recently; for example, see Adrienne Webb’s post about the four essential components of a health message (based on the extended parallel processing model):

  6. Rachel,

    I also agree with you that as PR students we are in a great position to blog about what we’re up to. As you said, I think many of us go through similar experiences – whether at internships, in class, job searching, etc. For me, it’s nice to hear what my peers are doing and having a blog is like a sounding board that can benefit lots of people quickly.

    Going back to Maggie’s blog post, I think she sums it up perfectly, “…one day I am going to look back and see where I started, and be proud that I put myself out into the social space this early in my career.”

    Thanks for another good topic!

  7. I blog because sometimes it is a way to get the creative juices flowing. Sometimes things that are holding you back are great things to blog about.

    Also like you said you like to share things that you are going through in that you might help or be helped by others reading your blog.

    Great post Rachel!

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Rachel M. Esterline works in public relations and marketing communications. Her blog, ExPRessions, contains her musings about PR, marketing, career and professional development, Gen Y issues, personal branding and more. Rachel also does freelance consulting and writing. She is originally from Genesee, Mich., and will graduate from Central Michigan University in May 2010.