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ExPRessions :: Advertising

Archive for the ‘ Advertising ’ Category

Whenever someone asks what a normal day at an agency is like, I laugh. Normal?

Here’s an example: Your neat to-do list is on your desk and you’re checking things right off. By 4 p.m., you feel like you’ve had a productive day. All that’s left is a news release, some web copy to write and a few media calls to make.

You’re working away on the news release that has to go out before the end of the day and another client calls. They have a new project for you. Oh, and they needed it yesterday.

Meanwhile, an e-mail comes in about another client’s crisis situation and other e-mails trickle in about various other small projects that require intense research. These projects are due ASAP.

So what do you do?

Throw that to-do list out the window and make a new one. Prioritize what’s most important on that day and realize this is normal. You don’t get a syllabus, course outline or rubric in real life, especially if you want to work at an agency.

And, that’s why I was so drawn to working in an agency environment. Every day is different and your skills are challenged.

Here are a few tweets about working at an agency. What would you add?

@rebeccaodell Hectic and rewarding. Agencies move at a quick pace and give you an opp to work on various projects for varying clients.

@smt504 As an intern: It’s a fast-paced and fun learning experience. Be ready for anything and everything.

@achatel311 ever changing and keeps you on your toes. A strong team environment is vital for successful campaigns.

@Top_Drawer It’s like being inside a box but thinking outside of it!

@JasMollica My firm has been the most challenging and rewarding PR post I’ve held. Everyday is something different. Great learning exp.


Rachel M. Esterline works in public relations and marketing communications. Her blog, ExPRessions, contains her musings about PR, marketing, career and professional development, Gen Y issues, personal branding and more. Rachel also does freelance consulting and writing. She is originally from Genesee, Mich., and will graduate from Central Michigan University in May 2010.