0

10 Things I’ve Learned During My First Month at an Agency

Posted by Rachel Esterline on Jun 16, 2009 in Fahlgren Mortine, Internships

I’ve been working at Fahlgren Mortine for a month now. Here are 10 simple things I’ve learned so far:

  1. Double check everything. And then check it again. Then, just to be sure, check one more time.
  2. Turn in work “client ready.” Make sure everything is in the right font, color and size. Check on text wrap and images.
  3. Someone is watching you…so be enthusiastic in everything you do and be memorable.
  4. Network.
  5. Don’t be afraid to ask questions.
  6. Take extra opportunities (like going to that optional meeting that starts at 5:30 p.m.)
  7. Pay attention to company culture and politics.
  8. Jump at any opportunity to get experience.
  9. Don’t be afraid to come in early or stay late when needed.
  10. Realize you’ll probably make a few mistakes. Own up to them, learn your lesson and don’t obsess about it too much.

Tags: , , , , , , , , , ,

 
0

Agency PR with Robert Kolt

Posted by Rachel Esterline on Dec 26, 2008 in Internships, PRSSA, Public Relations

Over the next several weeks, I will be posting some content from my previous other PR blog. This was originally posted on March 31, 2008 after the CMU PRSSA 6th Annual Spring Conference
“The Road to Reinvention”

Session 1: “Agency PR” with Robert Kolt

Robert Kolt is CEO and president of Kolt Communications, Inc., a privately owned communications corporation in Okemos, Mich. Kolt is a CMU alumni with an undergraduate degree in broadcast & cinematic arts and journalism. He also holds a graduate degree in communications from MSU.

Kolt said his corporation does a lot of strategic communications. For example, he might do research for a politician and tell them the facts and what they should say. Another example would be interview rehearsals for Consumers Energy’s CEO.

Kolt Communications, Inc. offers media training, including message development strategies, speaking and presentation skills and media interview techniques. He helps stage events that “help make news.” Kolt Communications, Inc. is licensed as a fundraiser as well. Kolt said that fundraising and grant writing are growing areas in the industry.

One past client Kolt talked to students about was a lottery winner who wanted to remain anonymous. He did not want his face shown because he had a criminal record. His company also has staged fires to show crisis communication skills, done ground breakings and has handled a crisis situation with the United Way.

Kolt gave three steps to crisis management:
1. Prevention
2. Detection
3. Extinguishing

He said that many businesses don’t come to him until they need help with step three.

Kolt Communications, Inc. usually takes one or two interns who are paid $10 per hour. He said he looks for a good writer and hard worker with good interpersonal skills.

Kolt said that he does not actively pitch to businesses. Many clients come to him through referrals or he bids on projects. One thing to remember, Kolt said, is “it’s not about you, it’s about your client.”

On starting your own firm, Kolt suggested the following:
1. Create relationships – Never burn any bridge
2. Be honest, knowledgeable, and creative
3. Add value and power to clients
4. Be philanthropic

Tags: , , , , , , , , , , , ,

Copyright © 2017 A Step Ahead All rights reserved. Theme by Laptop Geek.