Six messages from PRSA’s Mike Cherenson

Posted by Rachel Esterline on Nov 4, 2008 in National Conference, PRSSA |

2008 PRSSA National Conference

Guest post by: David Baker from St. John Fisher College, PRSSA Vice President, Vice President of Client Communications at PRIMA Connections (SJFC’s student-run firm).

Six messages from PRSA’s Mike Cherenson

Mike Cherenson, Chair-elect for PRSA, has spoken to our organization in San Diego at the National Assembly, Buffalo at the Northeast Regional Conference and in Detroit introducing the keynote speaker.

Cherenson often delivers the same messages to students, but they are very important messages:

1)    Love what you do
2)    Make your own luck
3)    Network–The more people you know, the more powerful you are
4)    You need the picture to put the puzzle together. Know where you want to be, imagine it and then you’ll be able to put the pieces together.
5)    You don’t build relationships sitting in an office
6)    If you don’t go and you don’t use it, then you will get nothing out of it

Mike says that the keys to his success are a passion for what he does and work balance.  As a second-generation PR practitioner, Mike’s stories about his dad and his family show how important they are in his success and his work visiting students across the country and the dedication to his industry he shows through his blog display his passion for making the world of PR a better place.

Read Mike’s blog.

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